San Diego Real Estate - How I will greatly improve my MLS Photos.
I don't know about you, but I spend a great deal of time and resources in personally staging all my listings and then photographing them to the very best of my ability. That is my commitment to my sellers is give them the best exposure in my marketing efforts. I provide web sites for each listing, virtual tours, add the listing to websites, blogs sites, create stunning property brochures, full color marketing materials distributed through various media.
But it still comes down to the what the consumers sees in those photos as to if they have any interest in the property. Setting aside the actual criteria they use to filter of the property characteristics, the photos need to be appealing to get their attention. While I know that good photos can do that, the little extra effort of providing images that convey the property the way the consumer might see it with there own eyes is often difficult to provide.
Below are two photos taken from a small condominium of the guest bathroom with a standard 30 inch doorway. The first photo was shot by turning the camera on its side and taking a narrow view into the bath but it will be cropped to fit the typical landscape scaled photo size for MLS publishing. So while it will still look like a bathroom, much of the detail you see here will be lost.
Below is what the above photo will look like when it is cropped to fit the size for publishing in the MLS. We most often have to leave out the bathroom photos from our listings because we don't see very much of the room in our photos, especially in smaller properties.
This new photo below of that same Bathroon was taken using an ultra wide angle lens that more closely represents how much of that bathroom you could see with your own vision which has a far greater field of view than that which is most often captured with a camera lens that is not wide angle.
You can judge for yourself if the effort is worth the added expense of lenses that better represent your client's interests in giving the property it's best exposure in your marketing efforts. While the wider lens shows it's greatest difference in small areas or small properties, the wider angle lens also greatly improves other areas of the home as well. In smaller or larger properties, the difference could be dramatic.
Here is the Kitchen taken without the extra wide angle lens in the small condominium that looks pretty good.
In this second photo though you can see a marked difference in how much of the Kitchen is showing that was taken from about the same view but this time with an ultra wide lens. The above-the-cabinet lighting was also turned on this photo creating a difference in the color of the cabinets but the view perspective is the issue that the wide angle lens corrects.
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