San Diego Real Estate The Art of the Blog Part 2 " The Online Journalism"
I love this title and when I started blogging first with ActiveRain back in March 2007, I never thought of myself as a journalist but I have come to like the title. As I mentioned in Part 1, I am improving in my some aspects of my writing efforts and perhaps falling short in others. I have experimented with lots of different things.
Some of my experiments included efforts in Photo Journalism, building a story captured in one or more photos, a form of online journalism. This can have written words but depending on the title and the photo it may or may not have any, allowing the reader to draw their own conclusion. I have experimented with writing the daily musings ( love that word and I borrowed that from Sharon Simms blog name " Musings from St Pete, Fla. ) of my real estate practice ( and I do practice it everyday). A few of them were good and some were just OK. I wrote post styles for the consumer in the "How to" category. I have written in the list style of the top 5 or 7 or umteen things about a subject or "how to do" something. I have written the home improvement series , from major remodeling to just tips on on how to live more comfortably. I have written about "Green" and I have written Localism and the many different aspects of " All REAL ESTATE IS LOCAL" in particular, about San Diego and the surrounding communities.
There are others here in the Rain that write mostly market reports, or things to do and see in their own community. There is a common thread throughout. It is all about real estate and the community. It may be about the new laws and practices that affect the consumer, it may be about the mortgage changes and the history that is unfolding about the changes in our society and the importance of protecting "private property rights".
So yes, I would say unequivocally that we represent Online Journalism. We may hear the daily news in bits or research the details online but when we write about it, we give it a uniquely personal flavor. So far, I haven't said anything that hasn't occurred to most you a hundred times, right?
Try this on. You are writing about things that interest you that you think others would or could relate to. Did you ever dream that it could make you famous? The subject of Part 1 was about Julie Powell's writing of her everyday experience in cooking all the recipes of Julia Child's cookbook. She never could have imagined that binding all those posts into what would become a best seller and that someone would want to make a movie about it. Julie's consistency and her dedication to her "core theme " varies little over the course of that 1st year. Ergo, myself, all over the boards and no clear pattern much less following a theme.
There probably won't be a movie based on the compilation of all of our posts but they might over time make an excellent book. Margaret Rome thought so. " Buying a Home the Rome Way". A group of writers here on ActiveRain collaborated on a book together each taking a chapter and writing on their own expertise. And another book that hasn't come yet but will one day , are the marvelous "Life Motivator" writings of Gary Woltal. We live in extraordinary times and the "Art of the Blog" is truly unfolding before your eyes.
In the blogging world, to be successful, I already mentioned that that it takes commitment and few experienced bloggers would ever dispute that. But for passion, that is difficult to measure or define. What is unmistakable about passion is that the reader knows it when they read it. And that may be the best way to define it.
When I do what I do out in the field, listing a property or helping a Buyer buy their new home, my clients recognize that I have a passion for what I do. My attitude, my desire to get it right and do it with panache, clearly shows. In my writing, when I have written about it, I hit the mark a few times and I knew it. Do I hit that mark every time? Does every post I write follow my intended theme and does the passion leave the reader wanting more? For now I'll leave that unanswered. Self deprecation is really not something that needs to play any part in this post. What I do care about is defining the way I want to be perceived as a dedicated real estate professional in an industry that I love.
As I wrote in Part 1, I would share more of the tenants of the article that inspired this post and and include a few more of my own observations about the Art of the Blog.
Two more of those observations is that we seek personal satisfaction and connecting with others. Hopefully being able to leverage our real estate business into building a connection pipeline to the ever increasing number of online consumers. In the next part I will explore these in more detail.
End Part 2
If you are Buying, Selling or Relocating to San Diego and need help from a professional REALTOR®, give me a call or visit my San Diego Real Estate website and sign up for Listing alerts for your favorite San 
Diego Home and Condominium Property Searches. I specialize in Single Family Homes and Condominiums throughout the coast and inland areas of San Diego. Some of the communities are La Jolla, University Town Center, Bay Park, Mission Valley, Pacific Beach, Scripts Ranch, Poway, Carmel Mountain Ranch, Rancho Bernardo, Rancho Penasquitos,Carmel Valley and Solana Beach. If I didn't mention a city or community that you are interested in, just let me know and i will find you an expert for that community as well.
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Copyright 2009 William Johnson author of The Real Estate Text Book
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