Your Brand and Online Image
Your online image is your Online Personality. This chapter asks 3 questions and they bear repeating here in this review.
1. Does your offline personality match your online social media profile?
2. Do the images and videos found online represent your ideal brand ?
3. Do my online profiles allow me to relate to my my target market and target audience.
Those questions if considered carefully should raise many more questions. The most significant of which would be do you know what your target market is and are you reaching it. If that question can not be answered in the affirmative, then this chapter is a must read.
Understanding the do's and the don'ts of online branding will help you keep your brand image concise and in always presented in positive ways. Anything you say, anything you do, any image you post can and will be linked to you. Being yourself and inserting your personality in all that do and say on line will help you create a consistent message through business and social media networks. Think about who you are as a professional and as a person with a life outside the profession, making sure those profiles are complementary to you. Everything you do on line is accessible by someone.
Ben Kinney and Jay Pasasan collaborated here on Branding to suggest that you use the resources you already have, use the audience on your social networks to get advise on your brand and how they view it. You will get some answers that will help your refine, build and expand on your brand.
There was a paragraph that referred to a point from Seth Goodin's Book, "Purple Cow", about marketing and how important it is do memorable marketing of your brand and then being remarkable. As Seth's message would convey, Seth would say, " create little purple cows everywhere you have a presence". " And be that purple cow in a field of monochrome Holsteins".
One of the key questions was about whether business and social profiles need somehow to to be separated and the advice seemed clear that the profiles do not need to be nor perhaps should they be separated. When you are searched on line, any thing indexed to your name will come up anyway so whatever is online be it in the social networks, images, or business sites, it will all be there.
There are several key points to remember in this chapter. One is the need to create your brand, protect and monitor it. And that whatever is created on line, no matter where it is your total on line being will affect your image and your brand either in a positive way or negative.
Then of course you must have a plan in place to promote it. Think PURPLE COW. In the social media world that means that you need to create and nurture your online audience through all of your networks and sites and be Remarkable, in a positive way.
This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.
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