Today I Received a New Book, Real Estate the Rome Way by Margaret Rome ( ActiveRain Member )
One of ActiveRain's most outstanding members and REALTOR® wrote a marvelous book " Real Estate the Right Rome Way. A gifted writer, friend and outstanding professional, Margaret Rome has accomplished what few of us have in writing her first book based in part on her blogging efforts here in on ActiveRain, or as we say, " Here in the Rain "!
While I am about it, here is the link to be able to purchase Margaret's book.
I am very anxious to finish reading this autographed book of Margaret Rome. ( already devouring the first 35 50 pages where she discusses real estate and asks the question" Why are you here? " ). Margaret talks about a story that Floyd Wickman of Sweat Hog fame related in one of his seminars. Margaret refers to it as " Sharpening My Ax". As I recalled the story, I learned early on, how really important it is to continually hone ones skills. Here in the Rain, we are always reminded of this with so many wonderful posts with new ideas, the How To's and all the systems and resources we could even need.
One of the many ideas discussed in Margaret's book is about understanding what you actually do for a living and when asked, to be able to give a clear answer that the consumer actually understands and can identify with. "I'm in Real Estate" or "I sell Real Estate" is not a very interesting answer and doesn't really tell at all what you actually do. For myself, I made up one of these so called elevator speeches years ago and I think it is concise and says exactly what I do. Here it is in case you want to use it.
It goes like this. " I am a trustee of the land ( licensed) and I facilitate the orderly transfer of title for Buyers and Sellers of homes in San Diego county. And I would consider it an honor to be of service to you, your family and friends."
Well, lots more lessons to learn, moving on through the remaining 8 chapters.
I would encourage you to get Margaret's Book and I am sure there is much there that will help you refocus your real estate career. I can see it positively affecting the way I think and do real estate.
Thank you Margaret Rome , I am loving the book! And I will also add that it is an honor to be associated with you here in the Rain. You are an awesome Real Estate professional!