How To Determine Your Own Unique Value Proposition ?
After all has quieted down when Zillow announced that it has an agreement to purchase Trulia, in the many discussions that have followed, there has been a lot of talk about the REALTOR® and his or her Unique Value Proposition.
As I thought about this, it occurred to me that many don't know exactly what that is or at least haven't determined what to do with it. If you have determined yours, congratulations. Now does it show up in all your marketing? Supposedly we all have one but most in our business couldn't tell you what it is much less be certain that they have ever defined it.
Perhaps it is best to identify what it is and then go from there about how one might determine their own and then how to use it.
The best way to get started in determining your own Unique Value Proposition is to ask those that have already experienced and benefited from it. Your past clients.
If you seek from them what made you stand out in their home sale or home purchase with you, after a few interviews, a common denominator or key characteristic will begin to emerge. That is your UVP.
Be careful not to over think it, tinker with it too much or change it. It is a proven value proposition and it is yours.
Early on in this post, I questioned if you knew what to do with your UVP once it is clear what it is. That would be to use it everywhere in your marketing, your websites and also as a bi-line in your email. This in fact is what your past client relationships valued most about you and is at the core of what made you stand out from the rest.
One important thing to remember is that it can take a while before your UVP fully resonates but be patient because the authority on this subject ( your past clients) is not wrong because they experienced it.
In your comments below, if you have already determined your own Unique Value Proposition, share it and for the best one , I will advise The ActiveRain and the Trulia Gods and ask them to award some well earned points for being able to articulate it in a sentence or short paragraph.
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