A New Take On Advertising on Buildings
One of our San Diego Downtown Hotels is sporting some new advertising. Personally, I don't care for it and sadly it may be the future of our downtowns where many of the extraodinary architectural and iconic glass buildings will be covered with this see through film for advertising that can cover whole buildings including the windows.
I first saw this type of film used on some of our public transit system buses and they are certainly attention getters. But on our huge glass hotels, I think it is a step too far.
What say you?